July Guest Editor : Jen Awad

Monday, July 2, 2012


Jen Awad's Inca Pop Dress
Photo credit:  Chiffon Magazine


3 items every girl should own
1)Pencil Skirt
2)Studded Leather Jacket
3)Black Patent Leather Pumps

Celeb you love dressing
I don't care much to dress celebrities, to me the celebrities of hollywood are the L.A. taste makers that make this city so damn cool.

Who is your style icon
Dita Von Teese

What is your favorite store?
I absolutely adore Forever 21, they are so original.

Most challenging part of your job?
Having to come up with innovative ways to stay a float in an age of disposable fashion.

What made you want to be a fashion designer?
Perhaps watching Fashion Files as a child.

Biggest highlight of your job so far?
Having the ability to make a women look and feel beautiful.

Your dutites as the creater of Jen Awad?
Sketching, Fabric Sourcing, dealing directly with stylists, press and buyers. Over seeing sample making, expenses, coordinating photo shoots, writing blogs about the line and constantly collaborating with other artists, fitting clients, making customs etc...etc...

Your dutites as the creater of Jen Awad?
Sketching, Fabric Sourcing, dealing directly with stylists, press and buyers. Over seeing sample making, expenses, coordinating photo shoots, writing blogs about the line and constantly collaborating with other artists, fitting clients, making customs etc...etc...

If you had the opportunity to dress anyone who would it be?
Dita Von Teese! I would DIE!!!!!!

Favorite beauty product?
Korres 24 hour moisturizer. Makes me look 12, I love it.

Advice for aspiring fashion designers and business owners.
Just understand that there is more to it than a fashion show. Don't let people con you out of your money. You dont need a publicist and you dont need a showroom. 100% DIY!

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