On October 10th, Scoop NYC and Laura Ellner from On The Racks celebrated the launch of Eugene is My Middle Name’s Fall 2012Collection. The launch party featured experts from the New York Braid Bar, cocktails from Tito’s Handmade Vodka, styling tips from Laura Ellner, and music from DJ K Styles.
Eugene is My Middle Name is a premium denim brand which features denim, knits and wovens in original washes, and fun playful colors that can be worn for any occasion.
The Fall 2012 collection can be found at Scoop NYC which is located at 861 Washington Street, New York. For more info on Eugene is My Middle Name visit their website and follow them on twitter for updates about the brand!
Below are pictures from the amazing event!
Blogger Host Laura Ellner of On The Racks
Bloggers at the Blow Braid bar
DJ K Styles