National Best Friends Day with Line Knit Wear

Saturday, June 8, 2013



"We had the foundation of a very solid friendship that we developed in university that was based on a lot of respect, trust, and time." 



Who doesn't want to live their dream and create something amazing with their best friend?

John Muscat and Jennifer Wells met in college. Muscat says, "Jenn and I participated in one of the the largest AIDS fund raising fashion shows in Canada. Jenn was one of the designers and I worked on the organization team." Exploring different paths, Muscat majored in Business and Wells in Fashion Design. Following graduation, Muscat moved to Toronto and began working with Millennium showroom. He then brought Wells over to work with one of the brands he represented, Body Body. After discovering a gap in the luxury knitwear marketplace, the friends decided to meld their areas of expertise and launch LINE Knitwear.


Line Successes: After 13 years of revolutionizing the knitwear market, LINE can currently be found at over 800 boutiques, department stores and e-commerce sites worldwide. The signature blends have established a following by many celebrities including Cameron Diaz, Katie Holmes, Alessandra Ambrosio, Cindy Crawford, Drew Barrymore and Jenna Dewan-Tatum to name a few. In March 2010, Line debuted its private showing of their first hand crafted Runway Collection, and have since been the most buzzed about show during Toronto Fashion Week.  

"We had the foundation of a very solid friendship that we developed in university that was based on a lot of respect, trust, and time." 
"If disaster strikes, as it always does, if one person freaks out the other naturally stays calm... I have always been more of the business head and strategist and Jenn the creative, and as time goes on I feel I have gotten more creative, and Jenn is now very business oriented."
 
LINE's successes are a true testimate to the friendship behind the brand.  Muscat and Wells are able to play off each other's strengths and weaknesses, creating a solid partnership.

More about Line: http://lineknitwear.com/ 
 







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