Ipanema Making a splash: Official Mercedes Benz Fashion Week Swim

Friday, August 2, 2013

Official Footwear Sponsor of Mercedes-Benz Fashion Week Swim in Miami Beach, FL through 2015, Ipanema made a splash in its successful first year of the sponsorship trilogy.  From July 18th-July 22nd, the Brazilian sandal brand infiltrated The Raleigh, home of Mercedes-Benz Fashion Week Swim, with an impressive poolside cabana, presence at notable runway shows, such as L*SPACE by Monica Wise, and a cocktail event for an exclusive group of VIP guests.
The brand’s poolside cabana, designed to be a chic beachside living room, functioned as an oasis enjoyed by the event’s guests. Steady foot traffic kept Ipanema’s cabana bustling as guests had their photos taken by a Facebook integrated photo kiosk in front of the illuminated Ipanema beach backdrop, previewed the brand’s 2014 collection and left with a pair of the Limited Edition Mercedes-Benz Fashion Week flip flops in-hand.
Ipanema is a fun, hip and colorful sandal and flip flop collection inspired by one of the most beautiful and famous beaches in the world.  Made for the fashion-conscious contemporary woman, the styling is constantly in touch with the latest trends. In addition to the brand’s inherent fashion sense, Ipanema’s products are 100% recyclable and feature unique traits including surrounding prints wrapping around the footbed, anatomic soles offering increased comfort and fit, and enhanced uppers and straps.

Designer, Monica Wise, and L*SPACE by Monica Wise model with Ipanema model survival kit

Additionally, Ipanema was included in the VIP gift bags at the Luli Fama 2014 runway show in the Cabana Grande tent on Sunday, July 21st.

Photo Credit: Getty Images/Gustavo Caballar
For more information visit: www.ipanemaUSA.com


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